We have a unique approach to Display Marketing and has segmented this channel into two groups.
Direct Site placement which is building a list of websites which are currently attracting traffic which would be within the same business in which you are interested in. For example if you want to sell cars you would want to have your banners displayed within car review websites etc. These sites are usually more expensive however the conversion and value of the clients from these sites are usually higher.
Networks which basically demographically, pixel & re target users in order to maximize the efficiency of your exposure. If you want to make a big impression to a general market for a low price then this channel is highly recommended however in order for this channel to work the Banners & Landing Pages need to be perfect.
At conversionpros our goal in everything we do is to increase your traffic & conversion whilst lowering you cost per acquisition.